How to Build a Digital Following on Twitter
Being popular on Twitter could be the best to thing to happen for your brand’s digital marketing strategy. Unfortunately, building a following can be daunting, especially if you are a brand without a built-in audience. But with only a few changes to your online presence, you can jumpstart your brand’s digital prestige and cultivate a massive audience.
Use trending hashtags
This might be the single most effective method to grow your online presence. Twitter users are often watching the trending hashtags feed, and if you can jump onto the right one, you can get thousands of extra views on your profile. If your post is relevant and interesting, you’ll enjoy a spike in your follower count.
When attempting to use a trending hashtag, make sure you fully understand what the hashtag means. Sometimes hashtags are used ironically or are some sort of in-joke that could embarrass your brand if misused. But if you do your due diligence, you can get your brand’s imagery and message in front of an enormous audience.
Post consistently
Regular tweets are the key to solidifying the audience you already have. People like consistency, and will reward you with repeat visits if they know you are reliable. Try to post often, but not so much that you spam people’s feeds. Anything up to three or four posts a day should be fine, but past that, people might be tempted to unfollow you.
Engage with other users
The best marketing strategy is one that makes a lasting impression. While regular posts can help keep your audience remembering your brand, you still need a way to make impressions on new people.
Start by following other brands in your field. Reply to their posts and interact with users within their audience. Don’t try to give people elevator pitches. Instead, simply interact with others as if you’re just a regular person. You should be knowledgeable about the field anyway, so you should have something to say. These types of interactions will help make people curious and will pull in followers who are already within your target audience.
Create short, punchy tweets
The key to making people interested in your brand is to surprise them. And nothing gets more retweets than a post with a surprising punchline. Now, this doesn’t mean you need to be posting stand-up bits on your brand’s Twitter page, but you should be crafting posts that have twists.
Don’t play into people’s expectations of you. For instance, the Wendy’s Twitter account has achieved unparalleled success on social media through its ability to surprise and amuse other Twitter users. This is more art than science, and you might want to consider hiring a professional to help with these posts, but if made correctly, your brand’s Twitter presence can go viral.
The path to a successful digital platform exists if you can follow these steps. If implemented correctly, these methods will lead to an active, and vast, Twitter following. The benefits to your brand will be immeasurable and could carry it to heights you’ve only imagined.
